UX Psychology
Understanding psychological processes like memory, information processing, and cognitive biases can help make better UX decisions.
Enterprise Marketing Management (EMM)
Enterprise marketing can be defined as the marketing efforts used by a large-scale business in order to attract and secure new clients.
The Power of Personas
Personas work because designers and developers have the same tendency as all other people to be captivated more by concrete instances than by abstractions and generalizations.
Digital Asset Management (DAM)
Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions.
Persuasive Design
Websites must establish trust and present themselves as credible to turn visitors into customers.
Business Process Management
Business Process Management is an approach that focuses on capturing and improving business processes to make an organization more efficient.