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Glossary
Enterprise & Digital Marketing Glossary of Terms & Acronyms
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Glossary
Glossary
browserwebinc
February 5, 2018
August 15, 2018
Glossary : Enterprise Strategy
Sales Transformation
Sales transformation is a business strategy that focuses on reshaping a sales organization to boost revenue generation. According to Wikipedia, it is a form of change management—realigning how assets and people are used to restructure an organization.
Quote-to-Cash
Quote-to-cash (or QTC or Q2C) is an information technology term for the integration and automated management of end-to-end business processes on the sell side: Product (or Service) Configuration. Pricing. Quote creation for a prospect or customer or channel partner, and its negotiation.
Marketing Transformation
Marketing Transformation is the process of reinventing an organisational marketing department which is no longer fit-for-purpose.
Service Transformation
Service transformation is where Customer service should capture the fundamentals of a great experience: ease, effectiveness, and emotion. It improves the way businesses engage customers across all channels, reducing costs and improving customer satisfaction and advocacy.
Customer Experience (CX)
In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. ... Customer experience can be defined as the internal and personal responses of the customers that might be line with the company either directly or indirectly.
Employee Experience (EX)
employee experience is defined as what an employee received during their interaction with careers' elements that affect their cognition and attitudes and leads to their particular behaviors.
Account Based Marketing
SAccount-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.
Augmented Intelligence
Intelligence amplification (IA) (also referred to as cognitive augmentation and machine augmented intelligence) refers to the effective use of information technology in augmenting human intelligence.
