Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
- Marketing automation software.
- Audience segmentation.
- Customer journey mapping.
- Content development.
- Email automation and messaging.
- Omni-channel communication.
- Marketing analytics.
Campaign management implements public relations, product development,and sales to create, execute, monitor, and measure marketing programs directed at specifically target audiences.
Campaign management involves developing pricing as well as a sales strategy to maximize profits.